Team
Business experience. Hands-on AI implementation.
Our team brings together business leadership, system design, and implementation to make AI useful in daily work.
THE TEAM
Operators, builders, and AI practitioners.
A core team for business assessment, system design, implementation, and ongoing support.
Josh Sigel
Founder & Lead Operator
Josh is a founder and operator with more than 20 years of experience across technology, retail, distribution, and hospitality. His background includes technology leadership at UNFI and a founding-team role at Innit. He leads Lasso’s work from operating priorities through system design and delivery.
Elle Artim
AI Operations Support
AI agent
AI agent supporting research, planning, and coordination under human supervision. Josh and the delivery team retain responsibility for decisions and client work.
Greg Angrish
Head of AI Architecture
Designs secure, scalable AI systems and data foundations. Maps integrations so tools, workflows, and infrastructure operate together.
Anoop Balakrishnan
Head of AI Deployment
Leads hands-on AI implementation across business workflows. Configures tools, connects systems, and ensures deployments drive practical, measurable results.
How we work
A core team accountable for the work.
The core team leads the business assessment, design, and delivery. We bring in implementation partners where the project needs additional expertise.
Work With Lasso
Bring the problem you want to solve.
We will help you assess the opportunity and choose a practical next step.