Team
Operators and builders for AI work that has to survive operations.
Lasso combines operators, AI practitioners, systems architects, and implementation partners around measurable operating leverage.
THE TEAM
Operators. Builders. Not consultants.
A small team that embeds directly with yours.
Josh Sigel
Founder & Lead Operator
Operator-first founder who translates business chaos into clear AI execution plans. Aligns leadership, defines priorities, and ensures AI drives measurable operational impact.
Elle Artim
Head of AI Strategy
Identifies high-ROI AI opportunities and designs practical roadmaps. Ensures AI initiatives are aligned with revenue, efficiency, and real business leverage.
Greg Angrish
Head of AI Architecture
Designs secure, scalable AI systems and data foundations. Architects integrations that ensure tools, workflows, and infrastructure operate seamlessly together.
Anoop Balakrishnan
Head of AI Deployment
Leads hands-on AI implementation across business workflows. Configures tools, connects systems, and ensures deployments drive practical, measurable results.
Operating Model
Small core team, expandable delivery bench.
Lasso keeps strategy, systems architecture, delivery judgment, and client operating rhythm close to the core team while expanding implementation through approved partners when the work requires it.
Work With Lasso
Bring the opportunity and the current operating reality.
We will help route it to Advisory, Systems, AI Workforce, or Workflow Studio.