AI Automation Systems for Real Business Work.

Lasso helps companies choose, build, and run AI workflows for follow-up, intake, reporting, internal tools, and recurring operations.

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PlannerFind the right first workflowFreeServicesFixed-scope automationFrom $1,500OpsDeskManaged AI operations$5,000/moDigital StudioProducts, portals, tools$10,000 deposit
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AI Automation◆Workflow Sprints◆Managed AI Workers◆Internal Tools◆System Integration◆Reporting Automation◆Custom AI Builds◆AI Automation◆Workflow Sprints◆Managed AI Workers◆Internal Tools◆System Integration◆Reporting Automation◆Custom AI Builds◆
THE PROBLEM

AI Is Easy to Discuss. Hard to Operate.

Most companies do not need another AI demo. They need leads answered, requests routed, reports updated, documents checked, and owners alerted before work stalls.

The gap is not access to AI. It is a practical operating system: workflow map, automation, review rules, owners, and improvement after launch.

WHAT WE DO

We Build and Run AI Systems for Real Business Work.

01

Use the Planner or AI Opportunity Scan to choose the best first workflow

02

Turn it into rules, owners, review points, handoffs, and a price

03

Build the automation, AI worker, dashboard, portal, or internal tool

04

Connect the systems your team already uses

05

Run, document, monitor, and improve the system through OpsDesk

Start with Planner, Services, OpsDesk, or Digital Studio. Each path has a clear next step.

Planner / Services / OpsDesk / Digital Studio

Choose the path that matches the work.

Lasso helps companies reduce manual work, speed handoffs, and make operations easier to see. Use the Planner for direction, Services for a fixed workflow packet, OpsDesk for monthly ownership, or Digital Studio for product and internal-tool builds.

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Need help choosing?Use the PlannerNeed AI work managed monthly?Start OpsDeskKnow the painful workflow?Browse ServicesLaunching a product or platform?Start Digital Studio
OpsDesk is the flagship recurring path from $5,000/moPlanner helps choose the first workflowServices show price, timeline, and deliverable before checkoutDeposits apply to approved build scopesDigital Studio scopes products, platforms, portals, and launch systems
What you get

One workflow gets a visible output: packet, blueprint, build scope, or monthly backlog.

What it costs

You see price, timeline, deliverables, and next step before checkout.

What we need

Intake captures the workflow, systems, owner, constraints, and desired outcome.

Reduced risk

Human review, escalation rules, scoped starts, and approvals make the work inspectable.

Lower-risk start

Sample deliverables show the artifact before you buy

Human review and risk controls are part of the offer

Case studies only appear when results are real and approved

Post-purchase pathAfter checkout, Lasso reviews intake, confirms fit and scope, then turns the purchase into the packet, blueprint, OpsDesk backlog, or approved build.
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OUR APPROACH

Buy the next useful step, not a vague transformation.

Lasso starts where the business can make a clear decision: one workflow, one owner, one set of review rules, and one practical outcome. From there we build the automation, document how it works, and move into OpsDesk only when the company wants a managed operating rhythm.

REVENUE INTELLIGENCE

Automation Should Create Leverage, Not Just Save Time.

Some AI work removes manual drag. The best AI work also improves decisions: demand forecasting, customer segmentation, pricing signals, churn risk, sales follow-up, and management reporting. We build systems tied to margin, capacity, and speed — not vanity demos.

PARTNER-FRIENDLY AI

We Make Your Existing Team More Powerful.

We do not need to replace your agency, CRM, software stack, or internal team. We build the automation layer around them: intake, routing, follow-up, reporting, document processing, approvals, and the repetitive work that slows good people down.

PRODUCTIZED ENTRY POINT

Find Your First AI Automation. In 2–3 Weeks.

Start small without thinking small. We identify the highest-leverage workflow, define the build, and give you a practical path from AI curiosity to a working system.

01
Discover
Map the workflow, systems, handoffs, edge cases, and manual steps that make the work slow.
02
Assess
Score automation opportunities by ROI, risk, complexity, data readiness, and speed to value.
03
Design
Define the agent, automation, integration, dashboard, or internal tool that should exist first.
04
Deliver
Leave with a fixed-price implementation plan your team can approve without a giant tech budget.

Deliverable: workflow map, automation blueprint, implementation scope, tool/integration plan, and ROI-backed next steps.

HIGH-IMPACT AUTOMATION ZONES

Where We Usually Start.

The first win should be concrete, measurable, and easy for the team to feel. These are the places AI usually pays back fastest.

01
Lead & Customer Follow-Up
Faster response, fewer dropped leads
Timeline2–4 weeks
Best FitSales teams, local operators, agencies, service businesses

AI-assisted qualification, routing, summaries, reminders, CRM updates, and follow-up workflows that keep revenue from leaking.

02
Document & Admin Automation
30–60% process time reduction
Timeline2–6 weeks
Best FitHealthcare, finance, real estate, construction, professional services

Intake, extraction, classification, approvals, summaries, and handoffs for the paperwork-heavy work nobody wants to do manually.

03
Reporting & Management Intelligence
10–15 hrs/week reclaimed
Timeline2–4 weeks
Best FitFounders, operators, PE portfolio companies, leadership teams

Automated reporting, executive summaries, dashboards, KPI alerts, and decision-support systems that reduce status meetings.

04
Revenue Intelligence
Better decisions from existing data
Timeline4–8 weeks
Best FitHospitality, entertainment, consumer brands, multi-location businesses

Customer segmentation, pricing analysis, demand forecasting, retention signals, and growth intelligence tied to margin.

05
AI Worker Deployment
First worker live in days, not quarters
Timeline2–6 weeks
Best FitTeams that need capacity without another full-time hire

Role-specific AI workers for research, support, operations, sales enablement, recruiting, admin, and internal knowledge work.

06
Internal Tool Builds
Custom systems without hiring a product team
Timeline4–10 weeks
Best FitCompanies outgrowing spreadsheets, Zapier chains, and duct-taped workflows

AI-enabled portals, dashboards, copilots, workflow apps, and lightweight platforms built around how your business actually runs.

INDUSTRIES

AI that works looks different in every vertical.

We bring operational depth to every service path. Here's where we go deep.

01
Hospitality, Restaurants & Nightlife
Event inquiry follow-up, guest request routing, VIP summaries, review escalation, staffing reports, and weekly operating visibility.
DEEP DIVE

Hospitality runs on speed: inquiries, bookings, VIP moments, reviews, labor, F&B, and service recovery. Lasso starts with one painful workflow, proves the operating value, then expands automation across venues, departments, or locations.

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02
Entertainment & Live Events
Dynamic pricing, demand forecasting, cross-venue guest intelligence, and operational automation for live shows, multi-venue groups, and immersive entertainment.
DEEP DIVE

From event inquiry follow-up to show-calendar reporting, sponsor and VIP briefs, guest flow, F&B handoffs, and staffing visibility, Lasso helps entertainment operators remove coordination drag without removing human judgment from guest-facing moments.

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03
Real Estate & Development
Predictive analytics, automated valuations, and AI-powered tenant experience management.
DEEP DIVE

We help real estate operators automate lease abstraction, predict maintenance needs before they become emergencies, optimize tenant mix with AI-driven analytics, and build unified property management intelligence across portfolios.

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04
Construction & Field Operations
Computer vision for site monitoring, predictive maintenance, and workforce optimization.
DEEP DIVE

We deploy AI that automates bid assembly, monitors job sites with computer vision, predicts equipment failures before they cause downtime, and optimizes crew scheduling across projects. Built for GCs and trades operators who need speed, not slideware.

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05
Healthcare
Clinical workflow automation, patient engagement AI, and operational efficiency systems.
DEEP DIVE

We automate intake processing, insurance verification, and scheduling coordination across multi-location practices. Our systems eliminate manual data entry, improve data accuracy to 90%+, and free clinical staff to focus on patients instead of paperwork.

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06
Consumer Brands & CPG
Demand forecasting, supply chain optimization, marketing mix modeling, and multi-brand retail analytics.
DEEP DIVE

We help packaged goods companies, national beverage brands, and DTC operators build AI systems for demand forecasting, promotion optimization, retail sell-through analytics, and multi-brand consolidation. Every model tied to margin contribution and shelf velocity — not impressions.

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07
Supply Chain & Distribution
Route optimization, predictive demand planning, and AI-powered quality control.
DEEP DIVE

From warehouse automation to last-mile optimization, we build AI that predicts demand spikes, reduces spoilage with real-time exception monitoring, and coordinates logistics across multiple distribution points. Systems that pay for themselves in the first quarter.

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08
Private Equity
AI diagnostics across portfolio companies, cross-portfolio intelligence, and fractional AI leadership for value creation.
DEEP DIVE

We operate as your portfolio’s AI operating partner. Run diagnostics across portcos to find AI leverage, consolidate vendors, share learnings cross-portfolio, and embed fractional AI leadership where it moves the needle. Pilot one company, prove the model, scale across the portfolio. Every initiative tied to EBITDA contribution and value creation timelines.

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WHO IT'S FOR

Built for Operators.

Not every AI service path looks the same. Find your profile.

One source of truth. Not five dashboards.

Entertainment, hospitality, and F&B groups managing guests, revenue, and ops across multiple properties

Needs unified intelligence — not siloed reporting per location

Wants AI that scales across venues without rebuilding every time

If you run the business — this is for you.

PROOF WITHOUT THEATER

Trust the Operating Model.

No anonymous miracle metrics. Lasso earns trust through scoped starts, human review, existing systems, documented workflows, and a managed cadence.

SCOPED STARTS

A narrow first workflow before any broad AI rollout

Lasso starts with one workflow your team already runs: the inputs, approvals, systems, exceptions, and success criteria. The first engagement is sized to prove the operating pattern before it expands.

01
Workflow
Clear
Scope
Human
Review

Deliverable: workflow map, decision rules, risk notes, and a practical build plan your operators can review before work scales.

Mechanism proof
EXISTING SYSTEMS

Automation that connects to the stack you already trust

The work is designed around your CRM, inbox, spreadsheets, dashboards, ticketing tools, and operating cadence. AI is added where it reduces handoffs, not where it creates another place to manage.

CRM
Context
Ops
Cadence
Docs
System Memory

Deliverable: connected workflow, owner handoff notes, operating dashboard, and documentation for what the system does and does not decide.

Process proof
MANAGED OPSDESK

A monthly operating rhythm instead of a one-off handoff

For teams that need ongoing AI operations, OpsDesk gives the system a managed cadence: monitoring, fixes, prompt improvements, reporting, and a queue for the next workflow.

Weekly
Review
Monthly
Brief
Queue
Next Builds

Deliverable: managed backlog, operating report, issue log, workflow documentation, and clear next steps for the next automation lane.

Deliverable proof
THE PROCESS

From Scoped Workflow to Managed AI Operations.

01
Scope the Workflow
We choose one operational lane, name the owner, document the inputs and handoffs, and agree on what the system is allowed to do.
02
Design the Controls
Before adding AI, we define review points, exceptions, escalation paths, and the documents your team needs to trust the workflow.
03
Build and Connect
We create the agent, automation, dashboard, or internal tool and connect it to the systems your team already uses.
04
Operate the Cadence
We monitor the workflow, keep the docs current, review performance, and use OpsDesk to move from one useful win to a managed AI operating layer.

Lower risk because the work stays close to the operation.

Scoped starts. Human review. Existing systems. Documented workflows. Managed cadence.

Lasso does not ask a company to bet the operation on an abstract AI transformation. We define the job, protect the decision points, connect to the tools already in use, and leave behind a workflow the team can understand, audit, and keep improving.

Complementary Service

Need Managed AI Capacity?

Our Workforce AI practice builds custom AI workers, places them inside your workflows, and manages them ongoing. Think fractional capacity for repeatable knowledge work, without hiring engineers or another full-time role.

Explore Workforce AI →
THE TEAM

Operators. Builders. Not consultants.

A small, senior team that embeds directly with yours.

Josh Sigel
Josh Sigel
Founder & Lead Operator
Operator-first founder who translates business chaos into clear AI execution plans. Aligns leadership, defines priorities, and ensures AI drives measurable operational impact.
Elle Artim
Elle Artim
Head of AI Strategy
Identifies high-ROI AI opportunities and designs practical roadmaps. Ensures AI initiatives are aligned with revenue, efficiency, and real business leverage.
Greg Angrish
Greg Angrish
Head of AI Architecture
Designs secure, scalable AI systems and data foundations. Architects integrations that ensure tools, workflows, and infrastructure operate seamlessly together.
Anoop Balakrishnan
Anoop Balakrishnan
Head of AI Deployment
Leads hands-on AI implementation across business workflows. Configures tools, connects systems, and ensures deployments drive practical, measurable results.
“

Josh worked hard to bridge the gaps, patiently finding common ground, influencing, educating, and ultimately driving forward to results. I found him to be competent, driven, and results-focused. Inspiring to work with.

Dan Arler
CEO / Business Unit Head

Choose a clear first step.

Start OpsDesk for managed AI operations, or buy the fixed-price
service that gives one workflow a scoped, reviewed, documented start.

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